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Archive for the ‘MSN’ Category

Thousands of Accounts in adCenter Sandbox account

November 23rd, 2010 Comments off
Today was the first time in a long time I accessed our sandbox environment in the MSN adCenter API version 7. To my suprise, when I called the getAccountsInfo method of the Customer Management service, I downloaded over 4,600 accounts Read more…

MSN adCenter Sample CustomerManagement.GetAccount() Raw SOAP Response

October 20th, 2010 Comments off

Here is a a sample of the raw SOAP from the production environment of MSN adCenter API v7 (ran using PHP and the built-in SOAP extension):

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MSN adCenter Sample CustomerManagement.GetAccount() Raw SOAP Request

October 20th, 2010 Comments off

Below is a sample of a production SOAP call using PHP and the built-in SOAP extension to call the GetAccount() function of the Customer Management service in version 7 of MSN adCenter API:

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MSN adCenter Parameter Restrictions (Param1, Param2, Param3)

October 18th, 2010 Comments off

MSN adCenter gives advertisers the ability to define their own parameters for use with ad copies and keywords. The names of these user defined parameter are aptly named: param1, param2, and param3. (You can find more about adCenter defined parameters here: http://shevnock.com/blog/2010/10/microsoft-adcenter-dynamic-keyword-insertion-to-boost-performance/.) As with most everything in life, there are some restrictions on what exactly you can do with those three user defined parameters. Here is a short list of those restrictions:

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Microsoft adCenter Dynamic Keyword Insertion to Boost Performance

October 18th, 2010 Comments off

Just like in Google AdWords, MSN adCenter gives advertisers the ability to use dynamic keyword and parameter insertion, not only in your ad copies, but also within your destination URLs for your ads or keywords.  The following is a list of dynamic keys that you can easily implement into your ad copies and destination URLs to increase click thru and conversion performance and gather more data on what exactly are triggering your consumers to click on your ad and ultimately convert on your site.

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adCenter API v7 Production Web Services Addresses

October 15th, 2010 Comments off

The following list contains a list of available production web services addresses for use in version 7 of the MSN adCenter API:

Administration Service -

https://adcenterapi.microsoft.com/Api/Advertiser/v7/Administration/AdministrationService.svc?wsdl

Campaign Management – https://adcenterapi.microsoft.com/Api/Advertiser/v7/CampaignManagement/CampaignManagementService.svc?wsdl

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Limits in MSN AdCenter (Account, Campaign, AdGroups, etc.)

October 12th, 2010 Comments off

The MSN adCenter has a different set of limitations than what you may find in other PPC engines (such as Google AdWords). Here is a quick rundown of the account, campaign, campaign adgroups, adgroup ads, account keywords,  adgroup keywords, etc.

Accounts per Customer – 6

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Categories: adCenter API, MSN, SEM Tags: ,

MSN adCenter GetAccounts operation SOAP request

July 17th, 2009 2 comments

Below is a sample of a functioning SOAP request which accesses the version 6 GetAccounts operation of the MSN adCenter API CustomerManagement service.

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MSN adCenter API V6 Proxy Services

June 16th, 2009 Comments off

The MSN adCenter API V6 has 5 different services which authorized users can use to manage adCenter accounts. These 5 services are:

Administration Service – /Administration/AdministrationService.svc
The Administration Service currently handles operations that handle quota data. There are only two operations in the Administration Service at this time (GetAssignedQuota, GetRemainingQuota).

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MSN adCenter Version 6 APIs

June 5th, 2009 Comments off
Categories: adCenter API Tags: , ,