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Posts Tagged ‘adcenter’

MSN adCenter Parameter Restrictions (Param1, Param2, Param3)

October 18th, 2010 Comments off

MSN adCenter gives advertisers the ability to define their own parameters for use with ad copies and keywords. The names of these user defined parameter are aptly named: param1, param2, and param3. (You can find more about adCenter defined parameters here: http://shevnock.com/blog/2010/10/microsoft-adcenter-dynamic-keyword-insertion-to-boost-performance/.) As with most everything in life, there are some restrictions on what exactly you can do with those three user defined parameters. Here is a short list of those restrictions:

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Microsoft adCenter Dynamic Keyword Insertion to Boost Performance

October 18th, 2010 Comments off

Just like in Google AdWords, MSN adCenter gives advertisers the ability to use dynamic keyword and parameter insertion, not only in your ad copies, but also within your destination URLs for your ads or keywords.  The following is a list of dynamic keys that you can easily implement into your ad copies and destination URLs to increase click thru and conversion performance and gather more data on what exactly are triggering your consumers to click on your ad and ultimately convert on your site.

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