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MSN adCenter Parameter Restrictions (Param1, Param2, Param3)

October 18th, 2010 Comments off

MSN adCenter gives advertisers the ability to define their own parameters for use with ad copies and keywords. The names of these user defined parameter are aptly named: param1, param2, and param3. (You can find more about adCenter defined parameters here: http://shevnock.com/blog/2010/10/microsoft-adcenter-dynamic-keyword-insertion-to-boost-performance/.) As with most everything in life, there are some restrictions on what exactly you can do with those three user defined parameters. Here is a short list of those restrictions:

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