Posts Tagged ‘geotarget’

Search Marketing API GeoTargeting Limitations

May 7th, 2009 Comments off

I have had the ‘priviledge’ of spending a good amount of time with the Yahoo Search Marketing API as of late, and I must say, while having the ability to use an API to connect to a Yahoo Search Marketing account is awesome, I am less then impressed with how Yahoo has implemented many of it’s services and operations.  One topic area that has had my attention recently is working with the TargetingService operations and being able to programmatically update the GeoLocations of a campaign and/or adgroup. Maybe I am taking this ability for granted, but it would definitely be nice to geotarget more than 250 geolocations at once within a campaign/adgroup. Not only that, I w0uld highly suggest to Yahoo, and I have, that this limit be specifically stated in the Yahoo Search Marketing API documentation.  I have checked the release notes, the updateTargetingProfileForCampaign operation notes, and all of the child documentation for that operation. Even when you log into the Yahoo! Marketing Solutions user interface and drill down into the Campaign Settings for a campaign, there is no mention of any sort of limitation on the number of locations you can geotarget.